10 years designing products, with a focus on scalable systems for complex products.

10 years designing products, with a focus on scalable systems for complex products.

How I help teams design
and scale complex products

How I help teams design and scale complex products.

Product Design

Designing end-to-end product experiences with clarity, usability, and long-term intent.

Design Systems

Building scalable systems that align design and engineering and hold up at scale.

Leadership

Leading teams through structure, direction, and decision-making, not noise.

Selected Work

Selected Work

Selected Work

The Real Estate Super App.

CRM, Marketing, and AI Platform for brokerages

Studio, Template Editor

Effortless marketing for every listing.

Brand setup feature

Every marketing piece stays on-brand

Figma Integration Plugin,Teaser Direction

Design in Figma. Use in Rechat.

Apps & Integrations

Apps & Integrations - Web application

iOS Native onboarding

A campaign showcasing Zara’s sustainable linen collection.

The Real Estate Super App.

CRM, Marketing, and AI Platform for brokerages

Studio, Template Editor

Effortless marketing for every listing.

Brand setup feature

Every marketing piece stays on-brand

Figma Integration Plugin,Teaser Direction

Design in Figma. Use in Rechat.

Apps & Integrations

Apps & Integrations - Web application

iOS Native onboarding

A campaign showcasing Zara’s sustainable linen collection.

Case study

Systems Win Races: Design systems, From Foundation to Components

Systems Win Races: Design systems, From Foundation to Components

Read on Substack.com

Read on Substack.com

Selected Work

Rechat Inc.

Product Designer, 2023 - Present

rechat.ai

TechClass Oy

2019 - 2020

techclass.com

Alis Drinks

UI UX Designer, 2017 - 2018

alisdrink

Publications

IATED 2020 Conference

IMPLEMENTING THE FUTURE OF LEARNING ENVIRONMENTS

https://library.iated.org/view/EFTEKHARI2020IMP

When the
problem matters.

I help teams build clear, scalable product experiences with systems that drive long-term impact.

When the
problem matters.

I help teams build clear, scalable product experiences with systems that drive long-term impact.

When the
problem matters.

I help teams build clear, scalable product experiences with systems that drive long-term impact.